THE MOROCCAN BACCALAUREATE ENGLISH EXAM

THE MOROCCAN BACCALAUREATE ENGLISH EXAM

To reach the consumer, advertisers employ a wide variety of media. In the United States, the most popular media, as measured by the amount of ad spending, are television, newspapers, direct mail, radio, magazines, the Internet, outdoor advertising, and a variety of other media.

In Canadian newspapers are the most popular medium, followed by television, magazines, radio, and outdoor advertising. Canada is the ninth largest advertising market in the world.

In 1999 television attracted about 23.4 % of the advertising dollars spent in the United States. Television is available to advertisers in two forms: broadcast and cable. Broadcast TV television signals that are sent over the air rather than through cable wires generates all of its revenue from advertising. Advertising accounts for about 60% of cable television revenues with the rest coming from subscriber fees.

To run commercials on television, advertisers buy units of time known as spots. The standard units of time are 15, 30 or 60 seconds in length. These spots are purchased either locally or from a national network. Because of the high cost national network spots, ranging from hundreds of thousands of dollars to millions of dollars, only large national advertisers can afford to run network television spots. Advertisers wishing to reach a local audience can buy time from an individual station. But even these spots cost so much to produce and run that small and even mid-sized companies cannot afford them.

Because television commercials combine sight, sound and motion, they are more dramatic than any other form of advertising and lend excitement and appeal to ordinary products. But TV spots are too brief to provide much product information. As a result, television works the best for products such as automobiles, fashion, food, beverages, and credit cards that viewers are familiar with and easily understand.

COMPREHENSION

BASE ALI YOUR ANSWERS ON THE TEXT

A/ ARE THESE SENTENCES TRUE OR FALSE? JUSTIFY:

1. Cable TV makes all its money from advertising.

……………………………………………………………………..

2. TV advertising makes some products more interesting than really are.

……………………………………………………………………..


B/ ANSWER THE FOLLOWING QUESTIONS ABOUT THE TEXT:

1. Why aren’t national network spots accessible to all advertisers?

……………………………………………………………………..

2. Do TV spots work for all products? Explain.

……………………………………………………………………..


C/ FIND IN THE TEXT WORDS THAT MEAN THE SAME AS:

1. Income (paragraph 3): ……………………

2. Adverts (paragraph 4): ……………………

3. Bought (paragraph4) ………………………

D/ WHAT DO YHE UNDERLINED WORDS IN THE TEXT REFER TO? ( WORDS IN BOLD TYPE AND ITALICS )

1. Its (paragraph 3): …………………….

2. Them (paragraph 4): ……………………

E/ COMPLETE THE FOLLOWING SENTENCES WITH WORDS FROM THE TEXT

1. The most popular means of advertising in Canada is …………………

2. A TV spot can last …………………………

II- LANGUAGE:

A/ FILL IN THE BLANKS WITH AN APPROPRIATE WORD FROM THE LIST

Demography biology biography chronological thermoneter epidemic

1. The police asked the suspect to tell them what had happened in a ______________order

2. ______________is the study of living creatures.

3. A______________measures temperature.

4. In the 18th century, many people died because of the cholera ______________

B/ FILL IN EACH BANK WITH THE APPROPRIATE WORD FROM THE BOX

Let down - waste - look after - anxious - unwell – prescription - healthy - useful

1. Your parents are your best support; they will never ……………….. you ……………

2. This medicine can be dangerous if you une it without a …………….

3. Don’t try to explain, he won’t understand. It’s just a ……………………of time.

4. A computer is a very ……………………machine.

C/ REWRITE THE SENTENCES BEGINNING WITH THE WORDS GIVEN:

1. it’s not necessary to show your identity card at the club entrance.

You ………………………………………………….

2. It is forbidden to drive a car if you are under 18 years old.

You …………………………………………………

Would you prefer to telephone or send a fax?

3. Would you rather ………………………….

4. Solar energy is cheap; however, it isn’t widely used.

Although ……………………………………………..

D/ GIVE THE CORRECT FORM OF THE WORDS IN BRACKETS USING THE APPROPRIATE PREFIX OR SUFFIX:

1. It is now possible to (plant) ______________a heart from a dead person to a living one.

2. He needs a good holiday; he’s suffering from (work) ______________.

3. You’re very fat. You should consult a (diet) ______________

III- WRITING:

Some people think that reading newspapers is the only way to get informed. Write an essay in which you express your opinion and suggest other ways of keeping up with it.